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Channel: General – Susan Solovic
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Think Like a Superbowl Champion: Expect Success.

“Whether you think you can or you think you can’t, you’re right.”  Henry Ford The above quote is one of my favorites because it’s really true.  Your internal beliefs are reflected in your external...

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Mixing Love and Small Business Could Be a Recipe for Disaster

Making the decision to become your own boss, is as much a lifestyle choice as it is a career decision.  Starting and growing a business requires a major commitment of time and resources in order to...

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The SBA Resorts to Propaganda and Pixie Dust.

At first I thought it was a joke.  I received a press release from the SBA’s Office of Advocacy with the headline: Small Businesses Leading Nation’s Economic Recovery.  But it wasn’t a joke or a...

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Seven Common Start-up Mistakes Small Business Owners Make

It has been said that “small opportunities are the beginning of great enterprises.” That is certainly true for the millions of  small business owners in the United States.  But the birth of a new...

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What’s Your Motivation?

Those who are fired with an enthusiastic idea and who allow it to take hold and dominate their thoughts find that new worlds open for them.  As long as enthusiasm holds out, so will new opportunities....

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5 Tips to Take Your Small Business Global: Guest Blog

Every year around April, tens of thousands of people fly across the globe to Guangzhou, China for the Canton Fair, one of the largest trade shows in the world. It’s big, overwhelming, and can come with...

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Susan-Says: How to Entertain a New Small Business Advisory Board

Q. I am starting a new small business and have asked some people I know to sit on an advisory board. My resources are limited, but I want to have a board meeting that’s nice, but doesn’t break me. Do...

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Don’t Allow March Madness to Put Your Small Business At Risk.

March Madness is in full swing and that means business owners should brace themselves for a dip in productivity.   Survey results from outplacement firm Challenger, Gray & Christmas found one-third...

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Build An Email List From Trade Show Contacts The Right Way

Trade show season is in full-swing this time of year  Trade shows can be a cost effective way to showcase your business, learn new industry information and network with potential customers.  If you’ve...

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Success Stories Create Emotional Attachment to Your Brand: Guest Blog

With each one narrowcasted for a target audience, and without sounding like an infomercial, a Success Story inspires people to act. Each story demonstrates how you’ve tackled challenges similar to...

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For Entrepreneurs Timing is Everything: Or I Was Married to a Bullet Train.

Over the past couple of decades, I’ve talked with hundreds of thousands of small business owners and entrepreneurs.  I can’t begin to tell you the number of times I’ve heard an entrepreneur share a...

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Location, Location, Location: Where to Set Up Shop for Your Small Biz

“Location, location, location,” it may be a tired old phrase, but it will always hold true for business when considering where to hang your shingle.  Not so much a concern for businesses that don’t...

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The Most Expensive Seats in a Restaurant Are the Empty Ones for Owners.

Empty seats are never good for a restaurant.  You don’t make money unless people are sitting in them ordering food and drinks and enjoying themselves. But imagine if you had empty seats because you...

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Before You Quit Your Day Job to Be Your Own Boss — Read This!

“Take this job and shove it.” Is that something you dream about telling your boss? You aren’t alone. Millions of Americans — over half the workforce – are currently thinking about leaving their current...

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5 Tips to Help Small Businesses Prepare for Hurricane Season

June marks the beginning of hurricane season.  Who can forget the havoc hurricane Sandy wrecked on the East Coast last year?  Many experts say it was the most damaging hurricane in recorded U.S....

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5 Tips For Taking a Vacation While Running a Small Business

It’s summer.  The traditional time for vacations.  But if you’re like most entrepreneurs it’s tough to get away from your business — particularly if you’re just getting started and working solo.  Your...

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Do’s and Don’ts of Hiring Summer Interns for Your Small Business

As a new business owner, you have no choice but to juggle everything yourself from collecting the cash to taking out the trash.  It all falls on your shoulders, and sometimes it feels as though there...

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Workplace Stereotyping: A Silent Productivity Destroyer

When you think of diversity in the workplace you typically think of race and gender, but in reality workplace diversity is much broader. Consider your co-workers, they differ in a variety of ways such...

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Well-Managed Business Travel Can Enhance Your Bottom Line

Despite the continuing concern about the economy, small businesses are picking up the pace of business travel.    Business travel is a significant investment for small companies so therefore it is...

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Successful Small Business Marketing Starts With YOU!

Q. I’m starting a business and I’m wondering: What is the best way to get my marketing going quickly? THE Small Business Expert Says: Without knowing anything about you or your business, I’m confident...

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